Mark LaPoint | Full-Stack UX/UI
Providing research, consulting and guidance to help stakeholders improve user experiences.
Observational Research
Direct observation and user interviews, surveys, and various testing platforms. Building empathy and defining needs.
Visual Sense-Making
Shared understandings of complex ideas. Utilizing empathy and journey maps, personas—to visualize relationships, solving problems and pain points.
Rapid Prototyping
Quick and cost-effective concept testing with paper prototyping, lo-fi wireframes leading to high-fidelity prototypes.